NBA Finals viewership spotlight: Record-Breaking Opener
The NBA Finals viewership spotlight centers on Game 1 drawing 16.93 million viewers on ABC, the most-watched NBA Finals Game 1 since 2018. Updates as details
Scarcity drives viewership power: Super Bowl Science
Scarcity drives viewership power centers the argument that limited access to the Super Bowl sustains unusually high audiences, even as sources show record-like