Russia’s parliament has enacted legislation requiring citizens to use a government-operated messaging app, Max, for verifying age when purchasing certain products such as alcohol, energy drinks, and tobacco. The law aims to standardize age verification processes and tighten control over the sale of age-restricted items.
Under the new regulation, individuals will be obligated to utilize the Max app, which is owned by the government, to confirm their identity and age at points of sale. The app is expected to streamline compliance and bolster enforcement measures across retail outlets nationwide.
Critics have raised concerns regarding privacy and surveillance, questioning the implications of mandatory use of a government spy app for everyday transactions. Supporters, however, argue that the system enhances regulatory oversight and reduces illegal sales of restricted products.
The legislation marks an extension of Russia’s broader efforts to integrate digital solutions into daily life and tighten control over consumer activities. It is set to take effect in the coming months, pending implementation details and public adaptation.