Amazon.com Inc. announced that the recently concluded Thursday Night Football season set a new viewership record, marking the most-watched season in the 20-year history of the program. The company’s statement highlights the growing popularity of the NFL broadcasts streamed exclusively on its platform.
Details on viewership numbers were not disclosed, but the company emphasized the increased engagement compared to previous seasons. The success reflects Amazon’s expanding efforts to attract sports fans and solidify its position in live sports streaming.
Industry analysts note that the record-breaking viewership could have positive implications for future NFL broadcasting deals, emphasizing the shifting landscape of sports consumption toward digital platforms. Amazon’s investment in live sports content aims to boost its subscriber base and enhance its competitive edge against traditional broadcasters.
Overall, the 2023 Thursday Night Football season appears to have been a notable milestone for Amazon, illustrating the platform’s growing role in streaming live sports and the evolving preferences of sports audiences.